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What is Broad Keyword?

This is a discussion on What is Broad Keyword? within the Advertising & Marketing forums, part of the Internet Marketing category; Hi Friends Broad keyword means the keywords which allow for keyword variations. This could be any search including any words ...

  1. #21
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    Default Re: What is Broad Keyword?

    Hi Friends

    Broad keyword means the keywords which allow for keyword variations. This could be any search including any words in the phrase in any order without quotes or brackets.

    Example, broad match results for dog training will also include search traffic for 'dog training, training a dog, training a small house dog, dog obedience and canine training', etc.

    Thanks and Regards

    seoworldclass.com

  2. #22
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    Default Re: What is Broad Keyword?

    Broad keywords are generic keywords too.

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    Default Re: What is Broad Keyword?

    Nice post my friend.It is very useful tips.

  4. #24
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    Default Re: What is Broad Keyword?

    Broad keyword means the keywords which allow for keyword variations. This could be any search including any words in the phrase in any order without quotes or brackets.

    For example, broad match results for dog training will also include search traffic for dog training, training a dog, training a small house dog, dog obedience and canine training’, etc.

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    Default Re: What is Broad Keyword?

    This is utterly new one to me, since I am familiar with long tail keywords.

  6. #26
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    Default Re: What is Broad Keyword?

    Quote Originally Posted by C.Rebecca View Post
    Broad keyword means the keywords which allow for keyword variations. This could be any search including any words in the phrase in any order without quotes or brackets.

    Example, broad match results for dog training will also include search traffic for ‘dog training, training a dog, training a small house dog, dog obedience and canine training’, etc.
    You are absolutely right.

  7. #27
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    Default Re: What is Broad Keyword?

    Basically, broad match is a keyword match type that search engines use to determine which search terms your ads are eligible to match against. It's called "broad" because it allows your ad to match the widest range of possible keyword searches that are still somewhat related to your keyword.

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    Default Re: What is Broad Keyword?

    Broad search sentence mulitlple keywords including your key words.
    Exact search your search term same exact key words.

  9. #29
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    Default Re: What is Broad Keyword?

    Broad keyword represents the general keyword itself and it has high competition in the field which it will be hard to target and rank for this particular keyword in the market.

  10. #30
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    Default Re: What is Broad Keyword?

    Basically, broad match is a keyword match type that search engines use to determine which search terms your ads are eligible to match against. It's called "broad" because it allows your ad to match the widest range of possible keyword searches that are still somewhat related to your keyword.

  11. #31
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    Default Re: What is Broad Keyword?

    A keyword option that allows your ad to show when someone searches for that keyword, variations of it, as well as other related topics. For example, when you add "hats" as a broad match keyword, you tell Google Ads to try to show your ad for searches containing that term or a similar one.

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    Default Re: What is Broad Keyword?

    A keyword option that allows your ad to show when someone searches for that keyword, variations of it, as well as other related topics. For example, when you add "hats" as a broad match keyword, you tell Google Ads to try to show your ad for searches containing that term or a similar one.

  13. #33
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    Default Re: What is Broad Keyword?

    A keyword option that allows your ad to show when someone searches for that keyword, variations of it, as well as other related topics. For example, when you add "hats" as a broad match keyword, you tell Google Ads to try to show your ad for searches containing that term or a similar one

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    Default Re: What is Broad Keyword?

    A keyword option that allows your ad to show when someone searches for that keyword, variations of it, as well as other related topics. For example, when you add "hats" as a broad match keyword, you tell Google Ads to try to show your ad for searches containing that term or a similar one.

    #1

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    Default Re: What is Broad Keyword?

    Broad Keyword is referred to keyword as a query and search engine trigger to show your ad for that phrase, similar phrases, close variations of the keyword terms, related searches, and other variations for it.
    For example - The broad keyword "bicycle bell" can show results for variations and related searches like “cycling accessories,” “blue bicycle helmets,” and "bell reviews for bikes."

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    Default Re: What is Broad Keyword?

    Broad keyword is your keywords in a phrase or sentence. Eg Where to buy Easter show tickets.
    Exact keyword is your keywords. eg: easter show.

    Estibot displays the broad and exact searches it doesn't make alternative phrases broad is still exact but it is a phrase. If it was anything else described it couldn't be applied.
    I see some confusion. Similar has no bearing at all.
    Last edited by traffic; 03-18-2021 at 10:00 AM.

  17. #37
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    Default Re: What is Broad Keyword?

    Broad match is a keyword match type that search engines use to determine which search terms your ads are eligible to match against. And it's called broad as it allows your ad to match the widest range of possible keyword searches that are still somewhat related to your keyword.
    The 4 different keyword match types in AdWords are:

    • Broad Match
    • Broad Match Modifier
    • Phrase Match
    • Exact Match.

  18. #38
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    Default Re: What is Broad Keyword?

    I have never heard of such definition, but it sounds as if they are just different keywords.

  19. #39
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    Default Re: What is Broad Keyword?

    Broad match is the most general, and it allows Google to interpret the keywords you're bidding on as, well, broadly as possible.

  20. #40
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    Default Re: What is Broad Keyword?

    Basically, broad match is a keyword match type that search engines use to determine which search terms your ads are eligible to match against. It's called "broad" because it allows your ad to match the widest range of possible keyword searches that are still somewhat related to your keyword.

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