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What is Remarketing?

This is a discussion on What is Remarketing? within the Advertising & Marketing forums, part of the Internet Marketing category; ...

  1. #1
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    Default What is Remarketing?

    Remarketing (also known as retargeting) is the tactic of serving targeted ads to people who have already visited or taken action on your website. In terms of technical execution, remarketing is the process of using a javascript tag (known as a pixel) to place a cookie in the userís browser. The cookie then informs a remarketing platform to serve specific display ads through an ad exchange, based on the pages or products the user has engaged with or searched for on your website or app.

  2. #2
    Member Shree Vaghani's Avatar
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    Default Re: What is Remarketing?

    You may know that remarketing (also known as retargeting) is the tactic of serving targeted ads to audience who have already visited or taken action on your landing page or website.

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    Default Re: What is Remarketing?

    Remarketing is a feature that lets you customize your display ads campaign for people who have previously visited your site, and tailor your ads (using dynamic remarketing) to these visitors when they browse the web and use apps. Use this feature in your Display Network campaigns.

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    Default Re: What is Remarketing?

    Remarketing - is the feature that we use it in Facebook Ads, Google Ads services and Microsoft AdWords. Here we target the audience who have already visited our website or ad.

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    Member Divya165's Avatar
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    Default Re: What is Remarketing?

    Remarketing is a feature that allows you to customize your display ad campaign for people who have already visited your site and target your ads to these visitors as they browse the web and use apps (using dynamic remarketing). In your Display Network campaigns, make use of this feature.
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  6. #6
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    Default Re: What is Remarketing?

    Remarketing can be used to promote a specific product or offering, or to achieve a certain conversion goal such as lead generation. In eCommerce, for example, Remarketing ads can be used to reduce shopping cart abandonment by displaying the product the user added to the cart but left the site without purchasing.

  7. #7
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    Default Re: What is Remarketing?

    Remarketing, also known as retargeting, is a very common and popular form of digital marketing in which marketers serve ads to users who have visited their website, or a specific web page, and who have or have not taken a specific action. It’s an effective way to target people who have already shown some interest in your business or brand.

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