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What is Brand Monitoring?

This is a discussion on What is Brand Monitoring? within the Advertising & Marketing forums, part of the Internet Marketing category; Brand monitoring is the process of tracking different channels to identify where your brand is mentioned. Knowing where and how ...

  1. #1
    Senior Member
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    Default What is Brand Monitoring?

    Brand monitoring is the process of tracking different channels to identify where your brand is mentioned. Knowing where and how people are talking about your brand will help you better understand how people perceive it, and lets you collect valuable feedback from your audience. You can also keep an eye on potential crises and respond to questions or criticism before they get out of control.

  2. #2
    Member Shree Vaghani's Avatar
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    Default Re: What is Brand Monitoring?

    Brand monitoring is the tracking process publicly available brand mentions about your brand, service, or products.

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